Growth Marketing AI Performance Lab
Creative, bidding, and funnel optimization powered by causal lift—not just CTR. A serious platform for CMOs and growth leaders.
Expected Outcomes
*Based on target-state deployment with finance‑validated models; actual results vary by channel mix and baseline.
The problem we solve
- Generate & score creatives, allocate budget across channels, and run always‑on uplift tests.
- Tie ad spend to revenue with MMM + incrementality—not last‑click myths.
- Govern brand & claims with approval workflows.
Governed by design
Finance‑grade measurement (MMM + incrementality), approval workflows for claims & offers, and privacy‑first attribution without per‑user IDs.
What GMAIPL delivers
A platform that links creative generation and testing to causal, finance‑friendly metrics—so growth, brand, and finance can finally agree.
Creative OS
Brief → variants → brand guardrails with auto‑tagged hooks, frames, offers.
Causal optimization
Geo/POS holdouts, CUPED & switched‑holdout with budget shift by marginal ROAS.
Pricing & promo simulator
Forecast cannibalization vs. lift before you ship discounts.
Attribution stack
MMM + MTA ensemble; privacy‑safe (no per‑user IDs).
Where we plug in
Read‑only data connectors with write‑back to ad platforms; clean hand‑off to finance.
Architectural fit
Read‑only data connectors + write‑back to ad platforms; model layer for MMM/uplift; dashboard for finance‑grade reporting. Deployed as a managed cloud with VPC peering or private link.
- ETL connectors → clean room joins → MMM/uplift models
- Guardrails & approvals for brand and claims
- APIs, Slack/Teams commands, and web dashboard
High‑level diagram
[Sources] Conversions • Spend • Creative • Promo → ETL → Clean Room → [Models] MMM • Uplift/CUPED • Promo Simulator → [Orchestration] Budget Rebalancer • Guardrails → [Surfaces] Ad Platforms (write‑back) • Finance Dash • Slack/Teams
Proof & ROI to track
Paired with finance for model validation and quarterly back‑testing.
Pilot: 30–60–90 days
Day 30
- Integrate 2 channels + commerce CRM
- Baseline MMM
- Launch 10 creative variants
Day 60
- Turn on uplift testing
- Shift 10–20% budget via marginal ROAS
Day 90
- Expand to lifecycle email/SMS
- Finance‑validated ROI report
Interested? Let’s talk.
We’re opening select design‑partner pilots. 30‑minute intro: goals, stack, and success criteria.